By Tracy Higginbotham, President, Women TIES and Five Star Events
When I was growing up, my Italian grandparents lived a mile from my house. They were always generous with their love and Italian cooking. Our family enjoyed every moment in their home. So it was shocking when the time came to move our ill grandparents out of their home and into a nursing facility. No one had the money to keep them home and the Italian food simmering on the stove.
It’s because of this scenario and thousands of others like it that this month’s inspirational woman entrepreneur is Susan Suben, president of Long Term Care Associates, Inc., Cortland. For the past 17 years, Suben has dedicated her business to providing long-term care insurance which protects families from the financial, emotional and physical consequences of a long-term care illness. If my grandparents had invested in this insurance, they may have received assisted care in their home.
Suben would have never predicted, when she started her business almost two decades ago, she would be responsible for her two aging parents while trying to run her company. Like most women, she became a caregiver who needed to take time off from work to contend with her parent’s doctors’ appointments, home health aides and day-to-day safety. For women entrepreneurs, like Susan, the scenario is even more complicated because caring for loved ones leaves less time to manage and grow their companies.
Suben shares her extensive knowledge in this field with a quarterly newsletter called “Full Circle” which provides facts, statistics and information to help other women and their families faced with long term care. The newsletter also provides a list of reading resources to help guide families with important financial decisions.
As former First Lady Rosalynn Carter once said, “There are only four kinds of people in the world: those who have been caregivers; those who are currently caregivers; those who will be caregivers; and those who will need caregivers.”
This month’s inspirational woman entrepreneur is someone who continues to provide vital information to help families make long term care decisions as she experiences the situation herself. Her passionate approach to her business comes from both her heart and head.