By Tracy Higginbotham
Every girl dreams of her wedding day. She conjures up visions of the perfect day, complete with a handsome groom, stunning dress, joyous music and beautiful flowers. When it finally comes time for the girl to make her wedding dreams a reality, she turns to skilled wedding professionals like Erin McKenna Nowak to bring her vision to life.
Nowak has been creating art and day dreaming about weddings since she was a little girl. And after earning a Bachelor of Fine Arts in graphic design and printmaking from Alfred University and experience working in New York City, Chicago and Providence, R.I., Nowak turned her passion into a business with the start of her company, Bride Design. Since 2004, Nowak has listened to the stories of her wedding clients, observed their personal styles and reflected on their wedding day dreams to create signature wedding stationery and accessories.
“I was trained and mentored by designers who taught me to be a visual problem solver, so I have the ability to carefully combine the wedding colors, wording and style of a couple to create a beautiful composition,” Nowak said.
As an imaginative business woman, Nowak added an artistic line of baby announcements, baptism and first birthday invitations and children’s stationery to her company after the arrival of her three children. This extra line of business products has helped Nowak expand her company while providing young families (some of them former wedding clients) with a beautiful way to announce their children’s special celebrations.
This woman entrepreneur also inspires other businesswomen to bring more creativity into their enterprises. At a recent presentation Nowak gave for women business owners, she said, “The generation of new ideas is perhaps the most important creative activity we do as entrepreneurs; it is vital to our survival therefore it’s important to pay attention and preserve ideas we have, even if they don’t seem valuable at the moment.” Her words have motivated others to think of their companies from a creative and colorful perspective, not just the black and white viewpoint of a corporate plan.
Whether Nowak is presenting her wedding clients with unique invitations, helping a family announce special moments or motivating women entrepreneurs to use creativity to expand their business concepts, she is a woman with exquisite design talents and warmth that truly inspires others.