Women in Tech Takeover
Hashtag, Twitter, blog, iPad, LinkedIn, WiFi, HTML, Bluetooth, Facebook, SEO, Google — not too long ago, these were foreign words to many people. Today, being illiterate in technology and social networking doesn’t cut it in the business world where so many job functions require the technical know-how. And for entrepreneurs, it’s become almost a mandatory component of a company’s marketing, branding and networking efforts.
Each of our leading ladies this month completely gets that! And when it comes to women in tech, startups, social media and other STEM fields (science, technology, engineering, math), these women are breaking new ground — or the code — in what was once a male-dominated field.
And as we round the corner into 2014, these tech-savvy professional women are also empowering young girls to forge their own paths in tech and teaching them that social media skills are a must-have for the future which make life easier to connect or network.
The social element alone, whether virtual or live, seems to be natural for women and that was extremely evident at last month’s CNY Women’s Expo. The social network built for the pre-expo to share event details proved just that, as more than 1,500 people walked through the doors. And enjoying and building community and personal relationships in the social sphere, which we enhanced by the flood of tweets, posts, pictures and connections made during the #cnywomensexpo, is the kind of technology and social networking power tools our leading ladies are talking about this month.
So as you read the stories inside this issue about how our featured women have mastered the intersection of social media, business and life, keep in mind the words you’ll find in Joleene Moody’s Her Inspiration column (page 42) on how the process of networking is really about “you being you” — online and in life.
P.S.: Don’t forget to check out the winners of the 2013 CNY Woman awards on page 10. You will also find the announcement of the bride and groom winners of the CNY Wedding Contest.